Home >> PR-Watch >> Article

Public Relations: Communicating in the new normal world

10-March-2011
Font Size   16
Public Relations: Communicating in the new normal world

Beginning 2008, the world pressed the ‘reset’ button and started operating in the ‘New Normal’. India PR & Corporate Communications Conference 2011 will seek to define and decode what this ‘New Normal’ is.

Organised by the exchange4media Group, India PR & Corporate Communications Conference 2011, will be held in Delhi on March 16, 2011 and bring together some of India’s leading PR practitioners and some global viewpoints as well. Adfactors is the event sponsor. Eikona is the measurement partner, while insights have been provided by Penn Schoen Berland.

The Conference will commence with a keynote address by Michael J Berland, President, Penn Schoen Berland. This will be followed by a presentation by Penn Schoen Berland Research on ‘What’s changing in our world’.

The session on ‘Going Social: The New Reputation Management Mantra’ will study the lessons learnt while building reputations online and managing one’s reputation quotient online. Rajesh Lalwani, Founder & Principal, Blogworks, will moderate the session. Panelists include Prashant Deorah, MD, Puretech; Jaspreet Bindra, Regional Director, E&D India; Meenu Handa, Director-Corp Comm, Microsoft; Anisha Motwani, Executive Vice President Marketing & Chief Marketing Officer-New Markets, Max New York Life Insurance; and Jessie Paul, Director, Paul Writer Strategic Services.

‘Fortune at the bottom of the Pyramid: Connecting with Bharat’ will explore ways to connect with ‘Bharat’ and talking the local lingo. Radhika Shapoorjee, President, IPAN Hill & Knowlton, is the session moderator. Panelists include Poonam Kaul, Country Head-Corp Comm, Nokia; Senjam Raj Shekhar, Head-Group Corp Comm, Bharti Enterprises; Ranjivjit Singh, CMO-Personal Systems Group, HP India Sales Pvt Ltd; Rahat Beri, Chief Operating Officer, Percept Profile; and Sunil Khosla, CEO, Fourth Estate India.

Lobbying will be brought to the forefront in the session titled ‘Is it time to give lobbying an industry status?’ Discussions will cover topics like: Where does one draw the line? Have PR professionals have moved from being communication professionals to professional lobbyists. Should there be a code of ethics?. Pranjal Sharma, Executive Editor, Bloomberg UTV, will moderate the session. Panelists for this session are Dr Steven King, Director, APCO Worldwide; Shivnath Thukral, Group President, Corp Branding & Strategic Initiatives, Essar; Vivek Sengupta, Chief Executive, Moving Fingers Communication; and Jitendra Bhargava, Former Executive Director, Air India.

The next session will be on ‘Dealing with angry publics: What and How in the Normal World’, where industry experts will outline how companies can transform public scrutiny into an opportunity to build goodwill and show what communicators need to do in order to turn a crisis into an opportunity. Session moderator is Bipin Chandran, Editor, Entrepreneur. Panelists include Ranjana Smetacek, Director- Marketing & Corp Comm, Fortis Health care; Atul Ahluwalia, President, Corporate Voice |Weber Shandwick, India. Meena Vaidyanathan, Director for Development, Dialogue Se; and Harjiv Singh, Co-founder & Co-CEO, Gutenberg Communications.

‘RoI or Value: Measuring success in the new normal?’ will discuss what makes for effective communication that moves publics to act in the age of information overload as well as how to measure success and how to create value. Siddhartha Mukherjee, Senior VP-Communications, TAM India, will moderate the session. Panelists for this session include Radhika Shapoorjee, President, IPAN Hill & Knowlton; Jaideep Shergill, CEO, Hanmer MSL; Seema Gupta, Asstt Professor - Marketing, IIM-Bangalore; Usha Rachael Thomas, AVP-Channel Promotion, Zee TV & Zee Cinema; and Mitu Samar, Head-Marketing Development & Communication, CRISIL Ltd.

The Conference will culminate with a panel discussion on The independent firm: Is it an endangered species?. The session will seek to answer questions like how local independent firms can compete with global networks in India; what are the next practices for the independents; etc. Achal Paul, Director, Buzz Communication, will moderate the session. The panelists include Sunil Agarwal, MD, 2020 Media; N Chandramouli, CEO, Blue Lotus; Meera Krishnan, CEO, Lexicon; and Arvind Agrawal, CEO, Atherstone Investor Communications Ltd.

The Conference will be followed by the India PR & Corporate Communications Awards (IPRCCA) 2011. IPRCCA 2011 is the most extensive and exhaustive awards to recognise the contribution and success of the PR industry. With 23 category awards, IPRCCA 2011 is a path breaking initiative to salute and recognise the contribution of PR consultancies and Corporate Communications.

For further details, please visit: http://www.exchange4media.com/iprcca2011/index.asp
 

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.