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Percept Profile bags PR accounts of Universal Music and Playwin

16-June-2006
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Percept Profile bags PR accounts of Universal Music and Playwin

PR agency Percept Profile has bagged two new accounts, Universal Music and Playwin, that will fetch the agency business worth Rs 0.11 million.

Commenting on the new wins, Rahat Beri, COO, Percept Profile, said, “In the last few years, we have notched up an impressive list of clients across various practices. With the right focus and determination, several pitches have translated into long lasting clients. Percept Profile uses a variety of PR vehicles that communicate the right message to each of its audiences. In an age where every agency provides the same services as the next, Percept Profile offers a qualitative differentiator. Our clients don’t look at us as a PR agency, but as consultants, planners, advisors and most of all, powerful allies.”

Universal Music is a multi-national company representing approximately 98 per cent of the music industry and is in the business of launching and promoting music, various artistes and music publishing.

Playwin, the lottery and gaming brand of Pan India Network Infravest Pvt Ltd, is a part of the $1 billion Essel Group of Companies. Pan India Network is into the business of providing infrastructure, data communication, marketing support and service to facilitate a secure online lottery network.

Percept Profile will service these accounts on a national basis across Mumbai, Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Pune. These new accounts in Percept Profile’s kitty will further consolidate its endeavour in specialising in corporate communication across the spectrum and various fraternities.

Percept Profile is also the PR agency for clients such as the Government of Singapore-Tourism, Education and Healthcare, Tourism of Victoria, Nissan Motor Company, Shapoorji & Pallonji, Globus stores, Fujitsu, SaharaOne Television Network, Nitco Tiles, Areva T&D, SCA Hygiene, D Y Patil (Sharad Pawar International School), Space Toon, Chancery, Sapia, Majmudar & Co, Art D’ Inox, Kuoni, and Classic Polo, among others.

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