Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Online magazine ‘PR-e-Sense’ goes commercial

06-August-2008
Font Size   16
Online magazine ‘PR-e-Sense’ goes commercial

‘PR-e-Sense’, an online magazine catering to the public relations domain, is all set to go commercial after being operational for more than two years. Launched by the Chennai PR Club and Prime Point Foundation, the ezine already has ONGC, Karnataka Power Corporation, Tata Chemicals and Oriental Records Inc., USA, as its sponsors.

K Srinviasan, Editor-in-Chief, ‘PR-e-Sense’, said that until March 2008, the ezine had not allowed any sponsors or advertisers. “Originally, when I started the ezine in March 2006, I never expected that it would have this much reach and acceptance. Now that I have realised its potential and its business viability, I would like to bring more sponsors and advertisers into its fold. ONGC, Andhra Bank, Tata Chemicals and Karnataka Power Corporation are the organisation supporting us through sponsorship now,” he added.

‘PR-e-Sense’ recently introduced a cartoon character called ‘Prince’ in line with RK Laxman’s famed ‘Common Man’. PRince has been created by Triambak Sharma, a well-known Indian cartoonist and Editor of ‘Cartoon Watch’. Sharma will be the guest editor of the September issue of the ezine, which will deal with cartoons and how they can be used efficiently for communication at the corporate level. The cartoon character PRince was launched by former President of India, Dr APJ Abdul Kalam, in Chennai recently. The latest issue of ‘PR-e-Sense’ carries a cartoon where PRince seeks Dr Kalam’s blessings to begin his journey.

Srinivasan believes that cartoons are the best form of communication. Another unique feature of the ezine is that it is integrated with a podcast, so if one clicks on the link given below the text of an interview, it leads to the audio version of the interview.

So far, ‘PR-e-Sense’ has covered topics like media relations, drafting of press releases, internal communication, corporate blogging, corporate podcast, usage of Wikis in corporate, PR 2.0, corporate governance, the Right to Information Act, marketing communication, time management, and corporate arrogance, among several others.

‘PR-e-Sense’ was the media partner of the fifth World PR Conference held in London recently. The Conference was organised by the Chartered Institute of Public Relations, London, an apex body for public relations professionals in Europe. The ezine will also be partnering another international PR conference to be held in Detroit in October 2008, which will be organised by the Public Relations Society of America.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by