Home >> PR-Watch >> Article

MSL India adds six new accounts to its kitty

18-April-2013
Font Size   16
MSL India adds six new accounts to its kitty

MSL India, part of MSLGroup India, Publicis Groupe’s flagship strategic communications and engagement company, has added six new clients to its kitty – Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Chandra Jewellers.

MSL India will provide creative, strategic programmes, unbound by channel to drive brand building, corporate reputation management, corporate responsibility and crisis and issues management.

Commenting on the new wins, Jaideep Shergill, CEO, MSLGroup India said, “We are committed to helping our new partners achieve their business goals through holistic and insights-driven communications. Today, it’s not enough to offer capabilities within one channel. MSLGroup India is perfectly positioned to partner with our clients for integrated communications offerings, where our strategy and creative are communicated through traditional PR, social media, digital solutions, creative, content, marketing and experiential.”

MSL India fought a multi-agency pitch to win an integrated communications brief for Singapore Tourism Board. The mandate will draw on MSL India’s strength in delivering engagement campaigns across traditional PR and social media. The agency will be providing strategic counsel for digital campaigns and manage social assets in order to drive perceptions of Singapore as an international tourist destination.

As Lenovo continues its expansion into smart phones, it has tasked MSL India to support its business objective of consolidating its leadership position across all four screens – computer, TV, mobile and film. MSL India will develop an integrated strategy to communicate the arrival of the PC+ era and the brand’s commitment to technology and innovation.

Expanding their technology portfolio, MSL India will also work with V-Guard Industries to develop its core communications strategy to support business expansion plans. MSL India will strengthen the brand’s presence and thought-leadership in key markets, actively using its ‘REACH’ services to extend the brand’s visibility into Tier II and III cities.

PC Chandra Jewellers, one of the largest and most established jewellery brands in eastern India, has entrusted MSL India with an integrated assignment spanning PR, social media and experiential. MSL India will help position and promote PC Chandra Jewellers as a leading lifestyle brand. In addition, MSL India will partner Usha International. MSL India has been entrusted with corporate reputation management and product-related communications for the company’s diverse portfolio.

MSL India also won Sheth Developers & Realtors, which has extended its real estate presence in India with its retail development Vivacity in Thane, one of the largest malls in India. With deep expertise and experience in the real estate and retail sector, MSL India will provide strategic counsel to the brand, executing holistic communications solutions reaching out to key stakeholders in Mumbai.

Tags MSL India Jaideep Shergill Singapore Tourism Board Lenovo smart phones Sheth Developers & Realtors Usha International V-Guard Industries PC Chandra Jewellers

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey