Kirloskar Brothers (KBL) has appointed Metigon Enterprises as its agency on record for public relations functions. The mandate was earlier with Ketchum Sampark for more than seven years.
Metigon was selected by KBL following a competitive, multi-agency pitch contested by top PR agencies of the country, including the incumbent Ketchum Sampark.
The KBL account shifts to Metigon Enterprises close on the heels of ex-Ketchum Sampark Suman Sharma joining Metigon’s Pune office as Branch Head.
Reacting to the win, Aarif Malik, COO, Metigon Enterprises said, “We are delighted to be appointed as KBL’s communication partners. The win serves a testimony to our boutique nature and the fact that agencies such as us enjoy an edge over large ‘network’ agencies.”
Established in 1888, KBL is the flagship company of the $2.1 billion Kirloskar Group and is the largest manufacturer and exporter of centrifugal pumps and valves in India. The core businesses of KBL include large infrastructure projects in water supply, power plants, and irrigation, project and engineered pumps, industrial pumps, agriculture and domestic pumps, valves, motors and hydro turbines.
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Lizol continued to reign the top spot in BARCâs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...
Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives