Top Story


Home >> PR - Watch >> Article

Integral PR strikes alliance with Thai PR agency Spark Communications

Font Size   16
Integral PR strikes alliance with Thai PR agency Spark Communications

Integral PR has entered into a strategic alliance with Thai PR agency Spark Communications, headed by Managing Director Tom Athey. At present, it is a referral arrangement where Integral PR would represent Spark’s clients in India and in turn Spark would represent Integral PR’s clients in Thailand and in regions that it has a reach.

Spark's reach outside Thailand is reliant on its affiliations with Apco Worldwide and Brodeur UK (now Pleon).

On the tie-up, Sharif Rangnekar, CEO, Integral PR, said, “Spark is among the largest PR firms in Thailand and extremely active across sectors. Unlike many Indian PR firms, Spark provides government affairs support.” Additionally, Integral PR had recently started offering its clients services such as environment management, which was primarily multi-constituency management that included base government affairs, he added.

According to Rangnekar, there was a lot of synergy and growth between India and Thailand to be seen in the next few years. “We did find that the markets function in a similar manner. We already have a featured agreement where any business the Thai agency has in India will be done through us, and vice-versa. And if need be, we can service each other’s clients as well,” he said.

At presently, Integral PR has a turnover of around Rs 4 crore and its current client portfolio comprises, KPMG, Samsung, Hidesign, Bacardi, Pedigree, Air Arabia, Club One, and Mason and Summers among others.

The company has also recently taken on a few more clients. Said Rangnekar, “We have signed on Hyderabad-based pharmaceutical company Wockhardt and Audi, the German car company. We will also be signing a few more clients in the coming week.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular