Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Integral’s Sharif Rangnekar elected VP-Asia Pacific of PROI

16-May-2006
Font Size   16
Integral’s Sharif Rangnekar elected VP-Asia Pacific of PROI

Sharif Rangnekar, CEO, Integral PR, has been elected Vice-President of the Asia Pacific Region of PROI (Public Relations Organization International). The 36-year-old PROI is a global network of independent agencies.

Sharing his views on the responsibilities ahead, Rangnekar said, “The objective in the next one year will be to assess markets like Hong Kong, Indonesia, Singapore, Taiwan, which are priority markets, followed by Australia and Thailand. We will assess those markets to see how PR is evolving there, and thereafter, select the agencies based on their quality and capability for inclusion in PROI.”

In a nutshell, he said, “it would be to expand and build the presence of PROI”. Rangnekar was unanimously selected at the Annual General Body meeting and Annual Summit held in Berlin from May 4-7, 2006.

On the challenges ahead, Rangnekar explained, “Though the ethnic culture of China and Thailand is similar to that of India, in terms of challenges each market has a different stature of growth. Assessing and understanding these markets, how important they are for the network, is certainly going to be exciting. These markets are going to be the growth markets for both the network as well as the Asia Pacific region.”

Each region where PROI has a presence (that is, America, Europe and now Asia-Pac) has two Vice-Presidents. Alistair Nicholas of AC Capital based in Beijing will be spearheading the Chinese market as VP.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular