Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Imprimis Life PR bags OPPI account; Ayur Herbal appoints News Communications as PR partner

20-September-2008
Font Size   16
Imprimis Life PR bags OPPI account; Ayur Herbal appoints News Communications as PR partner

The Organisation of Pharmaceutical Producers of India (OPPI) has appointed Imprimis Life PR as its communications partner. Imprimis PR will act as a single-point contact through its Mumbai office for all communications to media and other specific audiences.

Tapan Ray, Director-General, OPPI, said, “OPPI is not only an industry association but also a scientific and professional body, which is working towards better health for all through innovation. This partnership will act as a bridge for seamless information dissemination and communication to bring out key issues concerning pharmaceutical and healthcare industry.”

Commenting on the win, Aman Gupta, CEO, Imprimis Life PR, said, “It is a great honour to be associated with an organisation like OPPI, which is recognised for its vision and commitment to industry and community alike. We at Imprimis hope to ensure that the skills and expertise we have developed over the years will help us in fulfilling communication objectives set up and support integrated communications that facilitate our client in developing meaningful relationships between stakeholders.”

Meanwhile, Ayur Herbal Group has appointed News Communications, the PR outfit of INCL Group, as its communications partner. This account saw several multiple pitching involving several reputed PR agencies.

On the business proposition, Ajit Chaudhary, Publicity Manager, Ayur Herbal Group, said, “We are confident that News Communications Ltd shall prove to be a worthy partner in furthering our reputation index amongst all our valuable customers and stakeholders.”

Prashant Kumar, Director & CEO, INCL Group, said, “We are proud to be associated with a renowned brand in the herbal cosmetic, which is one of the most admired and prestigious companies in its respective field. We strive to provide the company a customised solution for their communication requirements. For this, we have a robust backup of research and analysis team with an eye for market details and consumers trend.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)