Genesis Burson-Marsteller has been appointed the public relations agency for Adlabs Imagica, a new entertainment theme park and flagship venture of Adlabs Entertainment.
Adlabs Imagica, which is coming up on the Mumbai-Pune Expressway, will offer entertainment, fun, action, relaxation, dining, shopping and accommodation at a single location. According to media reports, the theme park is being built at a cost of Rs 1,600 crore and is spread over an area of 110 acres. The park is expected to open sometime in 2013.
Adlabs Entertainment is promoted by Manmohan Shetty. Shetty is the founder of Adlabs Films, now known as Reliance Mediaworks, following its acquisition by Reliance ADAG in 2006.
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the companyâ€™s vision for the Indian market
It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral
The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games