The third edition of exchange4media Conference for Public Relations and Corporate Communication highlighted topics such as Digital and Media 3.0, and Calculating Communication RoI, among other things. The discussion explored the role of public relations in the changing media landscape, the value and return on work done by PR professionals, and the challenges and opportunities that lie ahead for this important function in the future.
Tim Sutton, Chairman, Weber Shandwick – Asia Pacific in his keynote address spoke about the revolutionary work that is being done by PR specialists around the world. He urged practitioners in India to look at the immense potential that lies in the field. Eminent personalities from the corporate world and agencies expressed their opinions on the current state of the industry and how they need to move forward to make it more meaningful for brands and marketers.
Though social media has its advantages, it has become a big challenge for brands when it comes to managing brand image and reputation.
Industry leaders came together to discuss issues such as how the custodians of a brand are looking at this media, how the industry is adopting the social media medium, what are measures that need to be taken, etc.
Distinguished personalities from the communication arena spoke to exchange4media about the challenges, growth opportunities and the future of the industry.
Hear what Tim Sutton, Chairman, Weber Shandwick – Asia Pacific; Shweta Shukla, Associate Director and Head of External Relations, P&G; Deepa Dey, Head of Corporate Communications, Bharti Airtel; Paresh Chaudhary, Founder President, Indian Forum of Corporate Communicators; Arvind Thakur, CEO, NIIT Technologies; and Veena Gidwani, CEO, Madison PR; have to say...
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the companyâ€™s vision for the Indian market
It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral
The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games