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Emerging Media's ‘Cricket Star’ appoints IPAN as PR agency

14-July-2007
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Emerging Media's ‘Cricket Star’ appoints IPAN as PR agency

Emerging Media’s ‘Cricket Star’, a cricket reality talent hunt in India, has appointed IPAN as its public relations agency. Emerging Media is gearing up for the next launch of its Cricket Star series 2 in India and will be announcing the launch and opening of registrations shortly. IPAN is a part of the JWT group.

Manoj Badale, Chairman, Emerging Media, said, “Cricket Star, the first ever cricket reality show, has changed the lives of the young passionate cricketers who were the part of Cricket Star series I. Sukhvir Singh, the first Cricket Star, is presently receiving coaching and training at Leicestershire County Cricket Club and is playing matches; Man of the Series Dinesh Salunkhe is on his way to join Sukhvir at Leicester. We look forward to IPAN partnering with us in positioning the brand Cricket Star and communicating its unique values within the media and the target group.”

Commenting on the association, Radhika Shahpoorjee, Vice President, IPAN, said, “We are delighted to have been chosen as the public relation agency for brand Cricket Star. This initiative is going to be very exciting for us as we would be involved in building the brand.”

Emerging Media is a UK-headquartered media property Development Company. It recently acquired Investors in Cricket and is using their considerable networks and expertise to see existing properties, like Cricket Star. Emerging Media has a specific focus on developing multi-media properties for the Indian sub-continent and their vision is to ‘celebrate’ India’s hidden assets.

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