Top Story

e4m_logo.png

Home >> PR - Watch >> Article

Bayer appoints Blue Lotus as communication partner

21-August-2007
Font Size   16
Bayer appoints Blue Lotus as communication partner

Bayer Diabetes Care has appointed Blue Lotus Communications as its public relations agency. The agency intends to provide a nationwide reach for the brand through this association.

Speaking on this appointment, N. Chandramouli, CEO, Blue Lotus, said, "Our association with Bayer Diabetes Care reinforces our focus in the healthcare communications sector. Our expertise in the healthcare sector has helped us serve successful alliances with brands like Cipla, Ipca Laboratories and Johnson & Johnson.”

Chandramouli added, “Today, partnering with a globally respected brand like Bayer further reiterates our leadership position in this space. Blue Lotus' national presence will provide Bayer with the necessary reach across the country."

Bayer Diabetes Care is headquartered in the US. Blue Lotus Communications is a four-and-half year-old PR agency, which has a list of over 40 clients that include Ipca Laboratories Ltd, Cipla, Dun & Bradstreet, Sharekhan, Trend Micro, YOU Broadband, and Johnson & Johnson, among many others.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular