Top Story


Home >> PR - Watch >> Article

Adfactors and Waggener Edstrom tie up in tech PR domain

Font Size   16
Adfactors and Waggener Edstrom tie up in tech PR domain

Waggener Edstrom Worldwide (WE) and Adfactors PR have entered into an association. The two communication brands are now affiliated with each other, and will collaborate in the sphere of technology public relations and communications. The agreement will help Adfactors create global access and visibility for its clients across the world.

Besides the regional and global business development opportunities, both agencies will also benefit from common training programmes and staff exchanges, and will also share intellectual property with each other.

Madan Bahal, Managing Director of Adfactors PR in India, said that they are thrilled about this new tie-up venture. “We greatly value our new relationship with Waggener Edstrom. Our technology clients in India and in the Middle East will now get some of the best capabilities from the US, Europe, China and the Asia Pacific. Waggener Edstrom’s clients will also have seamless access to the best services in India.”

Bahal added, “WE is one of the largest independent PR consultancies with roots in technology. We were inspired by their focus on innovation, global foot print and intense commitment from the management to provide world-class service and independent stature.”

Pam Edstrom, Executive Vice President, WE, said, “Our brand promise is ‘innovation communications’ and we partner with clients whose businesses and markets are defined by such innovation. The addition of Adfactors to our affiliate programme and network means that we will be able to provide our global clients with access and visibility in this environment and serve the market better.”

She added, “While choosing an affiliate to join our global alliance, we assessed cultural fit, business philosophy and ethics. After extensive research for an Indian affiliate in the technology market, Adfactors stood out. Adfactors is also fiercely independent and committed to deliver the best service, training and for its staff.”


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)