Top Story


Home >> Media – Print >> Article

Yuva returns in Marathi avatar; eyes regional readers

Font Size   16
Yuva returns in Marathi avatar; eyes regional readers

Yuva, an English tabloid that shut shop three years ago, has resurfaced as a Marathi monthly magazine, while retaining its old name. The magazine is owned by political leader Narayan Rane.

Yuva will showcase current affairs, fitness zone and gadgets, with special priority to Marathi theatres and movies. The print run of the monthly magazine is approximately 250,000 for its Mumbai, Ratnagiri and Sindudurg markets. The magazine has a cover price of Rs 10 and is targeted at the young generation in the 15-25 age group.

“The main aim is to target the regional young readers. This will make them aware of their society and environment. The message we want to give through our magazine is that the youth is not always wrong and that change is always good,” said Nilesh Ghadge, Consulting Editor, Yuva.

Elaborating on the promotion strategy, he said, “Newspapers and hoardings are the most prominent medium for us and we have been using them for a while. Apart from that, we are organising the ‘Dahi Handi’ festival in the coming months with plenty of different promotions.”

Advertisers from various industry verticals such as FMCG and banking are taking an interest in the publication. The magazine is being distributed through newsstands.

Commenting on the USP of the magazine, Ghadge added, “The design of the magazine is our USP, we design our cover page as a cartoon character and that’s very popular because it’s different.”

The 36-page magazine is currently available in Mumbai, Ratnagiri and Sindudurg. There are plans to launch a Pune edition in a couple of months with 15,000 copies.

Tags Yuva Nilesh Ghadge Narayan Rane

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised