Top Story

e4m_logo.png

Home >> Media – Print >> Article

World Newspaper Congress 2008: ‘For too long, the newspaper industry has been immune to the risk of survival’

03-June-2008
Font Size   16
World Newspaper Congress 2008: ‘For too long, the newspaper industry has been immune to the risk of survival’

While the opening sessions of the 61st World Newspaper Congress, being held at Göteborg, Sweden, were upbeat about the newspaper industry in general, the afternoon session saw some deeper exploration of the medium. Making his presentation, William Dean Singleton, Vice Chairman & CEO, MediaNews Group, USA, hit a cautionary note.

Singleton said, “For too long, we in the newspaper industry have been immune to the risk of survival and to the urgency required when facing stiff competition. Suddenly, risk of survival is a regular topic of discussion. Are we up to the challenge that strong competition brings when it is pervasive and incessant?”

According to Singleton, we are.

While acknowledging that there had been a marked shift in the movement of classified advertising from print to online, Singleton noted that being aware of the problem gave time to plan ahead for future challenges.

Speaking about MediaNews, he said, “We believe in print. Our newspapers and partnerships have, in the past two years, invested almost half a billion dollars in new, modern and efficient printing and mailroom plants. Why? Because these investments help make our core more efficient as revenue is challenged. Efficiency in our core product is a key building block in our new strategy, because our core newspapers fund our growth of new businesses.”

“In five years, or 2012, we expect 68 per cent of revenue to come from core, 20 per cent from online and 12 per cent from niche. On operating cash flow, our goal in 2012 is 40 per cent from core, 50 per cent from online and 10 per cent from niche. That would be a great business, one that investors would applaud,” he further said.

At MediaNews, the company consists of three key business units – the core newspapers, the Internet operations and the targeted niche products and publications.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube