Top Story


Home >> Media – Print >> Article

Trends in Sales Promotions used in Print advertising in 2005: AdEx study

Font Size   16
Trends in Sales Promotions used in Print advertising in 2005: AdEx study

Sales Promotions accounted for 18% of overall advertising ad space in 2005, with Price Promotions taking up a 25% share of Sales Promotions. Contest Promotions ruled national publications with a 45% share. LG Electronics made maximum use of three types of Sales Promotions in 2005.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial