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Trends in FMCG sector advertising in Print: AdEx study

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Trends in FMCG sector advertising in Print: AdEx study

Print ad volumes of FMCG sector grew by 14% in 2006 over 2005, but saw only a 3% rise in Jan-Apr ’07. A whopping 76% of advertising of FMCG sector went to Newspapers, with publications from North and West zones contributing more than 60%. HLL continue to maintain its No. 1 position in the first quarter of the calendar year.


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Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)