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Trends in Banking/Finance/Investment sector advertising in Print in 2006: AdEx study

19-March-2007
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Trends in Banking/Finance/Investment sector advertising in Print in 2006: AdEx study

There was a 6 per cent rise in print ad volumes of the Banking/Finance/Investment sector in 2006 compared to 2004. Banking and Insurance services garnered the maximum 36 per cent share of ad volumes. Publications from South zone had the maximum 37 per cent share of ad volumes in 2006. LIC was the top advertiser in 2006.

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