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Timex to bring Guess, Timberland by next year

03-December-2001
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Timex to bring Guess, Timberland by next year

Timex Watches Limited plans to bring its premium international watch brand Guess, Timberland and Nautica to the Indian market by next year. The company is expected to spend Rs 11 crore approximately for advertising next year.

While this year the company mainly relied on the print media to build brand saliency, it may soon launch a television campaign.

The company has already introduced Expedition, which will be promoted as a sub-brand of Timex. Timex is being developed as a sporty, trendy and young brand, targeted at the urban consumers, who are young at heart.

It is also strengthening its associations with sports by picking up on-year sponsorship for a cricket analysis show, Wisden 20:20, which will be telecast on Doordarshan.

The company would like to associate itself with other sports like marathon in future. Timex claims to enjoy a 22 per cent market share in India. Heinz targets 12 brands for possible acquisitions Heinz, which entered the Indian market acquiring the food brands of the erstwhile Glaxo India, is on the prowl again. The company has identified 12 brands for possible acquisitions. The company however did not reveal the names of the brands being looked at or when the company planned to ink the deals.

Heinz, which entered the Indian market acquiring the food brands of the erstwhile Glaxo India, is on the prowl again. The company has identified 12 brands for possible acquisitions. The company however did not reveal the names of the brands being looked at or when the company planned to ink the deals.

HIL is known for its product range comprising of names like Complan, Farex and Glucon-D. The brands, which were acquired have extremely strong recall and are perceived to be strong on the value for money front.

HIL’s decision to pursue a strategy of acquiring more brands could also be based on its parent’s policy of also buying strong brands and businesses. The US parent in fact acquired brands in countries like the Netherlands and New Zealand recently.

Besides the decision to buy local brands, HIL also plans to introduce new products from its over 50 brands sold abroad. Some of the major brands which Heinz sells worldwide includes Heinz baked beans, Heinz ketchup, Starkist fish and Tuna fish.

In the competitive US ketchup market, Heinz has overwhelming 50 per cent market share.

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