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Third edition of IMC to focus on ‘Where is the next big opportunity?’

09-September-2008
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Third edition of IMC to focus on ‘Where is the next big opportunity?’

The third edition of the Indian Magazine Congress (IMC), organised by the Association of Indian Magazines (AIM), is being held in Mumbai on September 22-23. The Conference this year will focus on the ‘next big opportunity’ for the magazine industry. This apart, topics related to content, branding, digital opportunities and multi-media would also be discussed in detail.

Commenting on the importance of IMC, Maheshwer Peri, President, AIM, and President and Publisher, Outlook Group, said, “In terms of aggression and expansion, the magazine industry has never been so vibrant. However, the newer challenges of newsprint costs and the older ones of readership measurement and multi-media environment have still to be addressed. This year’s Magazine Congress will take stock of the situation and apply solutions that come through debates and deliberations. With the biggest world magazine publishers advising us on how they tackled a similar situation, this year’s Magazine Congress would have added significance.”

George Green, President and CEO, Hearst International, is the keynote speaker this year. Other international speakers include Dr Torsten-Joern Klein, Member of the Executive Board and President G+J International; Donald Kummerfield, President, FIPP; Mike Greehan, COO, Cue Ball; and Peter Phippen, Managing Director, BBC Worldwide, among others.

The Indian speakers include the likes of Vir Sanghvi, Editorial Director, Hindustan Times; Vinod Mehta, Editor-in-Chief, Outlook; Aroon Purie, Editor-in-Chief and Chairman, India Today Group; Shashi Sinha, CEO, Lodestar; Sam Balsara, Chairman and Managing Director, Madison Communications; and Anurag Batra, Managing Director and Editor-in-Chief, exchange4media Group, among many others.

Sessions would cover a wide range of topics such as ‘The Great Content Debate’, ‘Magazines: Value and Wealth Creation’, ‘The Future of Magazines’, ‘Language Publishing: A Trade Backer’, ‘B2B Magazines: The Next Big Wave’, and ‘Licencing Opportunities and Pitfalls’, among others.

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