Top Story

e4m_logo.png

Home >> Media – Print >> Article

The Hindu to add four more pages in its city-specific supplement ‘Metro Plus’

11-June-2005
Font Size   16
The Hindu to add four more pages in its city-specific supplement ‘Metro Plus’

The Hindu is living up to its positioning of ‘Always Classic, Always Contemporary.’ Since the launch of its new design, the publication has been ringing in the changes consistently, the latest of which will be the introduction of four additional pages in its city-specific supplement ‘Metro Plus,’ starting June 13. Besides this, the publication has done an ‘upward revision’ of salaries of its employees, and is going full steam on the events front too.

The Chennai edition of ’Metro Plus’ will see special features on topics including auto, travel, gender issues and wellness, running into four pages. This will increase the number of pages on the city supplement from the present four to eight, on four days of the week. The city supplement is circulated on Monday, Tuesday, Wednesday, Thursday and Saturday, and the extra features will become a fixture on all these days save Tuesdays.

On a possible ramp up of the team for the additional pages, N Murali, Joint Managing Director, said, “We have a lot of people to draw upon. Scaling up from four to eight pages will not be an issue for us and we would not need to engage additional staff for the same.”

Murali, who has just returned from the World Association of Newspapers Conference in Seoul, sounds upbeat. One possible reason could be the event put together by The Hindu, titled the ‘Metro Plus Lifestyle Show’. “Events are now very important. The response to the Metro Plus Lifestyle Show was well beyond our expectations last year. This year, the event is much bigger in scale. It gives us an opportunity to bring together our readers and our advertisers,” he said.

This year’s fair has been advanced by two months. The fair is on from June 9 to 13 at the Chennai Trade Centre. According to Murali, The Hindu is looking at creating more event properties as well as more cities to hold them in. Its job fair was held at Bangalore around 10 days ago, and is scheduled to be held in Hyderabad in July. The publication is looking at cities like Coimbatore too for event concepts including Education fairs.

Lastly but perhaps most importantly, at least for those working with The Hindu, the annual salary revision at the publication has been ‘more than routine’ according to the spokesperson. He added, “We did some upward revision.” Sources said that the revision has been higher than in previous years.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by