Top Story


Home >> Media – Print >> Article

The Hindu’s Education Plus strengthens brand image with first International Education Fair

Font Size   16
The Hindu’s Education Plus strengthens brand image with first International Education Fair

In a bid to create a greater brand connect with its TG, Education Plus, the education supplement of The Hindu held its first ever International Education Fair in Chennai on July 13-14. The two-day event saw a turnout of 2,470 students registering on entry and total footfalls of over 4,500. Universities and institutions from the UK, the US, Australia, Singapore, Dubai, the Philippines and New Zealand had taken part at the Fair.

Visa counseling sessions were set up by the US and UK embassies at the Fair, along with education counseling sessions by the British Council, USEFI and Singapore Education Board.

According to Immanuel Raj Kumar, DGM-International Advertising, The Hindu Group, “The most important thing about the event was that it was the first education fair in Chennai, which had only international participants. The feedback from the participants as well as the turnout figures reveal that The Hindu is the market leader in terms of reach and quality, and that Education Plus is the best in its genre.”

Kumar further said that Fair would be held in five cities in 2009. “Hyderabad, Coimbatore and Kochi, along with Chennai, are the cities that have already been finalised for the event,” he added.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular