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Suryodaya enters Kannada daily market, eyes 3-lakh circulation

28-June-2004
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Suryodaya enters Kannada daily market, eyes 3-lakh circulation

A new player has entered the heavily populated Kannada newspaper industry. Starting with two editions, Suryodaya, which was launched late last week, expects to build a three-lakh circulation in its first year.

Promoted by the plantation company, Guruteak Investments, Suryodaya, the new Kannada daily is a product of the Manakula Printers and Publishers. “With around five lakh Kannada medium students appearing for their 10th Standard exam every year, we see the population of newspaper readers going up year on year,” said CR Gowda, a Suryodaya official.

With two editions currently on offer – one for Bangalore and another rural edition for South Karnataka, the daily plans to add on a third edition for Northern Karnataka in six months. “We will give equal importance to both Bangalore and the rural areas,” promises Gowda.

Priced at Rs 1.50, Suryodaya works with a daily format of 12 pages. It currently offers two supplements – a cinema pullout on Friday and a Sunday magazine. According to Gowda, plans are on to introduce specialty supplements on women, sports and culture.

Before launching this news daily, Manakula Printers already has a feel of the Kannada news industry with their first offering, Karunada Sanjay, an evening news bulletin. Guruteek Investments too, has some publishing experience to its credit, being the promoters of an environment monthly magazine called Teak World.

The Kannada daily news market already has a number of prominent players like Vijay Karnataka, Prajavani, Udayavani and Samyukta Karnataka. The last major entrant to the Kannada newspaper industry was Vijay Karnataka, which today holds the number one position in the state. Going by this trend, Suryodaya can very well look forward to sunny days.

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