Top Story

e4m_logo.png

Home >> Media – Print >> Article

Spenta Multimedia launches consumer jewellery magazine, ‘Adorn’

18-August-2010
Font Size   16
Spenta Multimedia launches consumer jewellery magazine, ‘Adorn’

Spenta Multimedia is all set to launch a luxury jewellery magazine, ‘Adorn’, on August 19, 2010. The bi-monthly magazine has been priced at Rs 100 and will have anything between 112 and 128 pages per issue. ‘Adorn’ is targeted at individuals who are established in the gems and jewellery business as well as aspiring consumers of high-end and high fashion products.

Maneck Davar is the Editor and Publisher of the magazine. The magazine will be launched in all the major cities of India.

Commenting on the expanded scope of Spenta Multimedia’s publishing and event business, Maneck Davar, Proprietor, Spenta Multimedia, said, “India has an ancient tradition of jewellery and gemstones, being the home of the famed Kohinoor. Its maharajas and royalty were renowned for their collection of jewellery, and international jewellers made pilgrimages to the courts of Indian royalty. It is a travesty that with such a history of the finest in craftsmanship, India did not have a publication to continuously chronicle and record its jewellery design capabilities. ‘Adorn’ seeks to rectify this lacuna.”

With exciting content and rich visuals, ‘Adorn’ will feature the latest high quality offerings from manufacturers and retailers. The magazine is edited, designed and produced by the core team that brings out ‘Solitaire International’, India’s premier B2B jewellery magazine for the Gem & Jewellery Export Promotion Council.

Davar further said that ‘Adorn’ was being conceptualised and launched at a time when Indian diamantaires had realised in the wake of the global meltdown that they could no longer rely on exports to mature markets like the US, Europe and Japan, and were exploring opportunities in the domestic retail. “‘Adorn’ seeks to expand the upper end of the domestic market by being a high visual jewellery design magazine with superior production values,” he added.

Spenta Multimedia is a custom publisher, providing complete solutions in offline and online publishing with a fully integrated infrastructure, including a state-of-the-art printing facility. Spenta’s portfolio includes 32 custom and six consumer titles (including ‘Adorn’); three event properties; over 80 clients for web based/ enabled publishing solutions; and a list of clients for content services and book publishing. Spenta publishes magazines across the genres of travel, retail, lifestyle, beauty, finance and management, and has grown into the position of India’s leading custom publisher.

Tags Spenta Multimedia

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.