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Speakers to discuss efficacies of magazine business at Indian Magazine Congress 2007

03-October-2007
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Speakers to discuss efficacies of magazine business at Indian Magazine Congress 2007

The third edition of the Indian Magazine Congress will commence in Mumbai on October 8. Organised by the Association of Indian Magazines (AIM), the Congress will be focussing on taking the ‘magazine discussion’ to the next level in this edition. Prominent publishers, editors and business heads from the media fraternity would be attending the two-day Congress.

The opening ceremony would be addressed by Ashish Bagga, President, AIM, and CEO, Living Media India, which would then be followed by an interactive session with P R Dasmunsi, Union Minister for Information and Broadcasting.

Day one will include seven sessions including an interactive one with Dasmunsi. Eight sessions will be held on day two, including the closing ceremony by Bagga and Maheshwar Peri, VP, AIM, and President and Publisher, Outlook Group.

The sessions on the first day will have speakers discussing on topics like strategising for consumer engagement, the current trend and growth of magazines in India, digital strategies for the multi-media environment, international partnerships, Returns on Investment (ROI), and challenges and the opportunities in attractracting and retaining youth readership.

Sessions on the second and concluding day will include topics such as business models for Indian magazine publishers, reader-generated content when publishing content becomes irrelevant, expanding sales platforms for multiple distribution, custom and collaborating publishing, measuring effectiveness of magazines, business media opportunities in the integrated media environment, and better understanding the contemporary media professional.

Pierre Lamuniere of Edipress Groupe; Aroon Purie of India Today Group; Terry Adamson of NGS; Nicholas Brett of BBC; Alex Kuruvilla of Conde Nast; Smiti Ruia of Paprika Media; Shashi Sinha of Lodestar; Santosh Kanekar of Diageo India; Suresh Selvaraj of Outlook Group; B Sai Kumar of Network 18; Anurag Batra of exchange4media Group; and Sam Balsara of Madison Media; along with Peri and Bagga, are some of the speakers at the event.

Also see:

Indian Magazine Congress 2007 to be held in Mumbai; the theme to be ‘Magazines 2020’

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