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Snapshot of Print advertising during 2009 - Part 2: AdEx Analysis

01-February-2010
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Snapshot of Print advertising during 2009 - Part 2: AdEx Analysis

Print ad volumes of the ‘Services’ sector dipped 1 per cent during 2009, as compared to 2008. Properties/ real estates category contributed the maximum in overall print advertising of ‘Services’ sector during 2009. Print advertising of the ‘Banking/ Finance/ Investment’ sector declined by 4 per cent during 2009. Banking services and products was the top category under ‘Banking/ Finance/ Investment’ sector in print during this period. More

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