Top Story


Home >> Media – Print >> Article

Senior Group launches national Hindi fortnightly, ‘Senior India’

Font Size   16
Senior Group launches national Hindi fortnightly, ‘Senior India’

A Hindi political news fortnightly, ‘Senior India’, was launched on Saturday. The national magazine is published by Delhi-based real estate company, Senior Builders, which has already announced its plans to launch a Delhi-centric television channel later this month.

Senior Group chairman Vijay Dixit told exchange 4media that the 84-page all-colour glossy with a newsstand price of Rs 15 will cover politics and current affairs. Edited by Alok Tomar, an ex-Jansatta senior journalist, ‘Senior India’, with a focus on north India, has an initial print order of one lakh copies, Dixit claimed.

The inaugural issue carries a cover story -- Gumshuda Brahmin Ki Talash -- that dwells on the growing importance of Brahmins in India’s vote bank politics.

Following the launch of the Hindi fortnightly, the Senior Group, according to Dixit, has plans to come out with an English news fortnightly towards the end of the year.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)