Top Story

e4m_logo.png

Home >> Media – Print >> Article

Samsung to launch new global corporate campaign

22-June-2001
Font Size   16
Samsung to launch new global corporate campaign

Samsung India plans to launch its new global corporate campaign in the Indian market with the aim of strengthening its position as a digital technology leader. The first of TV commercials was aired across satellite channels on June 11, and will be followed this week by a commercial on the Flat TV range.

The campaign handled by FCB, New York, made its debut in other markets in May 2001. In keeping with the company’s communication theme for the year – ‘Samsung Products make your life more enjoyable’—the aspects highlighted in the series of ads are, ease of use and sophistication of design aimed at increasing pleasure. The advertisement focuses on the sensually pleasing aspects of the gadgets’ design.

In India, the campaign will run till June end and will be followed by a major burst from September to December, the peak buying season. The subsequent ads will be on projection TV’s, mobile phones and colour monitors. Specific ad campaigns of Samsung products will continue to run concurrently.

The global campaign, focuses on convergence products. This will help the company to achieve its target of becoming one of the top three digital product suppliers in the world, focussing on four core markets: personal multimedia, mobile multimedia, home multimedia and core component business.

Samsung, which enjoys the number 5 position in colour television globally, is targeting a marketshare of 11 per cent in the Indian market this year.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular