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Refrigerators Advertising in Print dips by 66% in Q1 ‘05: AdEx study

25-May-2005
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Refrigerators Advertising in Print dips by 66% in Q1 ‘05: AdEx study

While Q1 of 2005 saw a steep fall in advertising, the biggest advertiser has been LG Electronics followed by Godrej. Interestingly, Hindi is the preferred language of communication in this category, with the thrust being on newspapers.

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