Top Story

e4m_logo.png

Home >> Media – Print >> Article

Reader’s Digest hosts marketing summit

16-June-2007
Font Size   16
Reader’s Digest hosts marketing summit

The Reader’s Digest Trusted Brand Marketing Summit 2007 was held on June 15 in Mumbai, and the one-day seminar was attended by some of the senior-most corporate heads, media and advertising celebrities and students.

The one-day event saw a series of lectures, seminars and panel debates to analyse the current trends across the industry in the changing market scenario of today. It also discussed techniques in branding.

This year’s theme of ‘New Rules of Building Trusted Brands’ gave an opportunity to the industry to listen to a lecture from branding guru Jean Noel Kapferer from France, who is the author of the books ‘Strategic Brand Management’ and ‘Re-inventing the Brand’.

The event also had a summit wherein a roundtable conference between CEOs was held with a focus on the topic ‘How to Build Brands Beyond Advertising’ and included speakers like Kishore Biyani, Group CEO, Future Group; Vikram Kaushik, CEO, Tata Sky; V Vaidyanathan, Executive Director, ICICI Bank; and Rajnikant Patel, MD and CEO, Bombay Stock Exchange.

There was also a panel discussion on ‘Building Government-owned Brands’ where the speakers were Dr Anil Khandelwal, CMD, Bank of Baroda, and Vineet Khanijo, VP and Client Services Director, JWT, among others.

Khandelwal said that public sector branding is extremely exciting. “Some of the challenges of branding include the need to break the clutter and have consistent communication. It is also important to reconstruct the organisation, but not merely launch a brand,” he said.

The summit is an annual event from the Reader’s Digest, which is a publication of the India Today group.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients