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Ray Ban unveils 160 models

23-January-2001
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Ray Ban unveils 160 models

Ray Ban Sun Optics India -- the eyewear division of Bausch & Lomb, unveiled 160 models of Ray Ban sunglasses, including premium ones, which will be introduced in the market shortly.

The company showcased its range for the first time in India after being taken over by the Italy-based Luxottica Group in June 1999.

Luxottica Group has a 44 per cent-stake in the new company, Ray Ban Sun Optics India, while the rest of it is owned by different financial institutional investors and public. The unveiling of the collection is indicative of Luxottica's plan for the brand in India, under which, the entire manufacturing is being upgraded to Luxottica's international standards and the Ray Ban-range is revamped to bring a variety that has never been available here, Ray Ban's director, giovanni colazzo, said.

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