Top Story

e4m_logo.png

Home >> Media – Print >> Article

Rajasthan Patrika launches Daily News in Jaipur

11-December-2006
Font Size   16
Rajasthan Patrika launches Daily News in Jaipur

Rajasthan Patrika has added yet another product to its fold. The group recently launched its new paper, Daily News, in Jaipur. Curiously adopting an English name, the Hindi daily is priced at Rs 1.25 and has around 15-20 pages.

The paper has 10-coloured pages and the content constitutes national, international, politics, business, sports and entertainment news as regular segments as well as special segments for youth and women. The four-paged colour pullout of the newspaper has been designed for local news and fashion/ lifestyle news.

According to B R Singh, DGM-Circulation, Rajasthan Patrika, “Daily News at present enjoys a strong subscriber base of 75,000 copies and within six months the projected circulation is slated to cross 1.5 lakh copies.”

The new offering from the Rajasthan Patrika is different in terms of usage of language, which it claims is more reader friendly. While the main newspaper has been designed keeping in mind the upper strata of the society, Daily News is targeted at the lower middle class and the youth and hence, the language used is simpler.

Arvind Kalia, National Head Marketing, Rajasthan Patrika, said, “Any market influencer who knows the importance of regional marketing would like to associate with Daily News and add a phenomenal sense of positivism in it’s communication. The retailing giants, the IT biggies, the telecom wizards, the FMCG players, the builders, the lifestyle impressers and all the rest who vie for a response from the people of Rajasthan and Jaipur would be greatly benefited by associating with Daily News.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)