Top Story


Home >> Media – Print >> Article

PVR scores a first with movie magazine launch

Font Size   16
PVR scores a first with movie magazine launch

The Rs 63-crore entertainment player, PVR Cinemas, has launched a 20-page film magazine, ‘Movies First’. The India Today Group will manage the editorial content of the magazine. Tushar Dhingra, VP, Sales and Marketing, PVR, says the magazine will be initially available free at all PVR Cinemas across Delhi and NCR, for which an initial print run of around 45,000 copies has been done. However, the priced version, at Rs 20, will hit newsstands by the end of this year says, he informed.

Ajjay Bijli, Managing Director, PVR Ltd, said the monthly magazine will be a “one-stop read for all those who are mad about movies”. The content will be a mix of Hollywood and Bollywood news, views, gossip and happenings. It will also feature promotions, events and contests running across all PVRs.

Elaborating about the content, Bijli said readers can flip through the new releases of the month in the ‘Quick Look’ section. ‘The Juice’ will give the flavor of behind the scenes chemistry among the stars while ‘The Colour of Money’ will provide an insight on blockbusters of the month in Hollywood and Bollywood. ‘The Sound of Music’ will showcase the latest trends in the music industry. ‘The Ten Commandments’ will identify the ten different movies that have changed the cinema industry over the decades, he elaborated.

Taking ahead its expansion plans, PVR Cinemas is currently implementing new multiplex projects in Delhi, the NCR region, Mumbai, Hyderabad, Bangalore, Indore, etc., and this will take its screen count to 55 by December, says Dhingra.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)