Top Story

Home >> Media–Print >> Article

Print war in Bihar intensifies; Dainik Bhaskar set to enter next month

17-December-2013
Font Size   16
Print war in Bihar intensifies; Dainik Bhaskar set to enter next month

With Dainik Bhaskar set to foray into the state next month, competition in the Bihar print media market has further escalated. According to an Assocham report launched in June this year, “Bihar logged in a compounded average growth rate (CAGR) of 20 per cent in public investment between March 2003 and March 2013”. The report further stated that Bihar is growing at a faster pace.

With Dainik Bhaskar’s impending foray, Patna city has been witnessing a cover price war, besides a slew of promotional offers being offered to the readers, along with outdoor advertising.

In a bid to fortify their market shares, three existing players – Hindustan, Dainik Jagran, and Prabhat Khabar – have cut down their cover prices to Rs 2.5 from Rs 4 (Dainik Jagran) and Rs 3 (Prabhat Khabar).

Talking to exchange4media, KK Goyenka, Managing Director, Prabhat Khabar admitted, “Yes, I agree there is a price war going on and it’s a simple strategy to remain in the competitive market. This price war will definitely expand the market space of Bihar and products which are not good will remain at No 4 position.”

He added, “In the initial days, all the players will feel the heat and will lose out some money on circulation, but they will find out a way to balance it. We all are running promotional offers to hold on to our consumers. At the end of the day, it is content which will be the USP and not these promotional offers.”

On the other hand, Hindustan is confident of not losing any readers and revenues. The reason behind this confidence is that the Hindi daily enjoys the largest share of the readership pie in the state.

Tags Bihar print market Dainik Bhaskar Dainik Jagran Prabhat Khabar Assocham KK Goyenka

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity