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Print advertising of two-wheeler sector dips 18% in Q1 2005 compared to Q1 2004: AdEx study

13-June-2005
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Print advertising of two-wheeler sector dips 18% in Q1 2005 compared to Q1 2004: AdEx study

Print advertising in the two-wheeler segment slipped 0.4 per cent in 2004 compared to 2003. It, however, dipped 18 per cent in Q1 2005 compared to Q1 2004. Bajaj Auto was the biggest advertiser in the first quarter of 2005. The top five advertisers accounted for 97 per cent of the total advertising pie of this category.

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