Top Story


Home >> Media – Print >> Article

Philips to showcase its products through ‘Planetarium’ showrooms

Font Size   16
Philips to showcase its products through ‘Planetarium’ showrooms

Philips India is gearing up to provide a unique shopping experience to consumers by creating a chain of showrooms across the country. Likely to be called ‘Philips Planetarium,’ these franchisee showrooms will display all high-end consumer electronics products of Philips.

The first Planetarium showroom will come up in Pune this month end, followed by around 15 similar outlets across the country.

Industry sources are in the opinion that, Philips has often been perceived as a traditional company whose products cater to the older generation. This move will help them break away from the staid image.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular