Top Story


Home >> Media – Print >> Article

Philips to launch new products to boost sales

Font Size   16
Philips to launch new products to boost sales

Philips India Ltd. has ambitions to don a new mantle — to become a consumer electronics major with the largest product range. As part of its “2002 Range” — every year Philips introduces products for the year ahead — the company is launching a slew of audio-visual products within the next three months.

In addition, as part of its marketing strategy the company has undertaken an interactive programme for retailers and distributors called India Retail Summit 2001. The two-day interactive seminar invites retailers and distributors across the country for exchange of views and the company’s role to boost sales.

In the CTV segment, the company plans to introduce products in each sub-segment. In the real flat segment, the company will introduce the first of its kind in India Real Flat with in-built DVD - 29PT 6961 priced at Rs 69,990. Targeted at high-end customers, the company will also introduce plasma TVs in different sizes very soon.

Philips has also identified MP3 players as one of the growing segments. In August, the company will launch three new models of MP3 players; in the DVD segment, two new DVDs; and in the mini audio and hi-fi segment C 380, AZ 110 and AZ 5050 which is a combination of VCD and MP3. The company has incorporated the new WOOX technology — which will add more value to sound — with greater effect on bass in the speaker systems.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.