Top Story


Home >> Media – Print >> Article

Philips plans chain of futuristic brand shops

Font Size   16
Philips plans chain of futuristic brand shops

Consumer electronics major, Philips India plans to set-up a chain of futuristic brand shops called -- "Philips Arena- Vision of the Future" -- in 22 cities over the next two years. The aesthetically designed 1,000 square feet showroom will offer all Philips high-end audio and video products under one roof.

The Philips Arena at Pune proudly boasts of showcasing the world's best cutting-edge technology such as the plasma TV, the brightest projection TV with MagnaBrite lenses, the 3rd generation 100 Hz CTV with digital natural motion (DNM) and world’s first DVD TV. Also on display is the world’s most powerful bass technology "wOOx" and world's largest range of MP3 players. Also vying for attention is the recently launched monitors with lightframe technology for Internet.

One of the main highlights at the Philips Arena is the "Event Zone", which will provide new upcoming artists a platform to launch their new albums and a place to perform for an enthusiastic audience.

Philips India Ltd., a subsidiary of the Netherlands-based Royal Philips Electronics NV, is a leading player in lighting, consumer electronics, components, semiconductors, domestic appliances and personal care.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial