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Personal care advertising in print up 13 pc in 2008: AdEx Analysis

23-February-2009
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Personal care advertising in print up 13 pc in 2008: AdEx Analysis

Personal care sector in print saw a rise of 13 per cent during 2008 compared to 2007. Personal healthcare category garnered the highest share of overall personal care sector advertising in print during the year. Ratan Ayurvedic Sansthan was the leading advertiser among personal care brands advertised in print during 2008.

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