Top Story


Home >> Media – Print >> Article

Pepsi roll out campaign with Saurav Ganguly

Font Size   16
Pepsi roll out campaign with Saurav Ganguly

Pepsi launches its first ever campaign with Indian cricket captain ‘Saurav Comes To Your Home’. The campaign would be Saurav’s first for Pepsi. The ace cricketer was hitherto Coke’s endorser. Pepsi’s new region-specific campaign will be communicated through a TVC in Bengali and also in the print media, and will be supported on ground by outdoor signages.

As per the campaign, which will run till the first week of February 2001, consumers have to participate in a contest and write a slogan on why they want to share their Pepsi with Saurav through a response coupon. The response coupon has to be attached with a 1.5 litre Pepsi PET bottle label. Though Pepsi is using Saurav for a region-specific campaign, it is likely to take the campaign further to other cities.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial