Top Story


Home >> Media – Print >> Article

Pepsi questions Coke's research

Font Size   16
Pepsi questions Coke's research

Pepsi's India challenged the veracity of the research quoted by Coca-Cola India in its Thums Up ad. Pepsi says that Coca-Cola India had used its blind test research for its Grow Up to Thums Up Challenge in a ``cynical'' manner by failing to ask the most important question of `preference for brand' in the actual research. The disclaimer on the ad, clearly says that the test has been done on only two attributes-sweetness and strength.

Meanwhile, Pepsi, claimed that Pepsi's taste preference over Coke, and Pepsi over Thums Up is statistically significant at a 95 per cent confidence level each. The results were based on a research conducted for Pepsi by AC Neilsen based on a product taste test in March 2001, where Pepsi, Coke and Thums UP were tested blind. Pepsi claims the test was conducted among a representative sample across the age group of 12-39 years in 5 cities viz. Delhi, Mumbai, Calcutta, Chennai and Bangalore.

On overall likeability, Pepsi was rated significantly higher than both Coke and Thums Up. On most sensory dimensions such as cola flavour, smoothness, right amount of sweetness, right amount of fizz, thirst-quenching quality, Pepsi had superior scores over both competitive Cola brands.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube