Top Story

e4m_logo.png

Home >> Media – Print >> Article

PC lures more customers than a CTV or fridge

17-November-2000
Font Size   16
PC lures more customers than a CTV or fridge

As more and more Indians are buying computers for their homes, a once-staid office box is moving into consumer durable showrooms. It’s almost, if not quite, threatening the colour television in terms of popularity. Industry experts say that leading computer majors are talking to dealers to push computers as a major retail product. Computer majors are focusing on the retail market now, and tying up with durable dealers. Dealers of durables, in turn, are only too glad to have new products on their shelves, as margins have dropped drastically in the colour television business and computers could well make up for it. Zero per cent interest loans, 12 to 36 months loans, and extended loan tenures are making it that much easier for a householder to buy are enabling easy penetration of home computers.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.