Top Story


Home >> Media – Print >> Article

Patrika increases footprint in Chhattisgarh with Bhilai edition

Font Size   16
Patrika increases footprint in Chhattisgarh with Bhilai edition

Patrika has been quite bullish on the Hindi heartland markets. The group has launched editions in quick succession in Madhya Pradesh and Raipur in Chhattisgarh. The latest is its Bhilai edition, also in Chhattisgarh. The newspaper is priced at Rs 1.50 on weekdays and Rs 2 on Sundays. The paper is also coming up with a ‘city magazine’ for the entire week, including special supplements like ‘Parivar’ on Wednesdays, ‘Bollywood’ on Saturdays and ‘Hum Tum’ on Sundays. Giriraj Sharma is the State Editor for all the Chhattisgarh editions of Patrika.

The group aims to have an initial print run of 80,000 copies for Patrika’s Bhilai edition, which is the 28th edition of the paper in India.

In a prepared statement, Arvind Kalia, National Marketing Head, Patrika Group, said, “Bhilai is the industrial backbone of the state’s economy and is a very important market for advertisers, both locally and nationally. In fact, Bhilai is synonymous to growth and would act as a strong center for Patrika in its forthcoming strategies for the state.”

Speaking on the set of advertisers that Patrika is targeting in Bhilai, Kalia said, “Bhilai is a huge market and we being a newspaper for the masses, would target all sorts of prospective advertisers, right from the classified advertiser to the biggest advertiser.”

BR Singh, Senior General Manager, Circulation, Patrika Group, said, “Patrika’s entry in Bhilai is a well planned and well executed decision for the group. In Bhilai as well we have received tremendous response just like in Raipur, with our initial print run showing the trend of what we can expect in the future.”

Patrika has entered Chhattisgarh with a reader oriented campaign at the local level. The OOH and print communication have innovatively tried to position Patrika as a reader friendly newspaper. The initial introductory scheme being run by Patrika also aims to generate affinity for the product amongst its target.

The other newspapers that can give stiff competition to Patrika in the region include Dainik Bhaskar, Hari Bhoomi, NaiDunia, NavBharat, and Deshbandhu, among others.

Rajasthan Patrika has 12 editions in Rajasthan and five editions coming out from non-Hindi speaking states, including Gujarat, Karnataka, Tamil Nadu and West Bengal. Patrika in Madhya Pradesh has six editions from Bhopal, Indore, Ujjain, Ratlam, Jabalpur and Gwalior.

Also read:

Chhattisgarh print war intensifies; Patrika launches Raipur edition

Buoyed by success in Madhya Pradesh, Patrika enters Chhattisgarh

Tags Patrika Chhattisgarh Nitin Pandey

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube