Top Story


Home >> Media – Print >> Article


Font Size   16

Rajasthan Patrika’s initiative JSF (formerly known as Jaipur Shopping Festival) is a massive platform that facilitates the unified efforts of all the business associations, Vypaar Mandal, corporate and citizen of Jaipur to establish brand - Jaipur.

The Concept of JSF is simple; it was started with a vision of positioning the world famous Pink City as an ultimate shopping paradise. JSF 2015 edition would be the biggest shopping arcade of India. Patrika group seeks to position Jaipur from a tourist destination to a shopping paradise in Pink City.

An exciting shopping season beckons in Jaipur as the month-long "4th edition of JSF 2015" is all set to roll in .The entire city will light up to millions of lightings and extensive decor. The month long shopping extravaganza will showcase the festive spirit of Jaipur as the city dresses up to welcome the visitors from all over the world. Every day will be celebrated as a day of the festival from 27th September to 11th November and various mega events, as well as cultural and amusement items will highlight the visitors’ calendars.

This year Patrika group plans to take the Raffle to the next level. One of the most important aspects of this initiative is the lucky draws worth lakhs, which will be distributed by the end of the festival. The customers shop from a JSF partnered retail outlet and get a raffle ticket (lucky draw coupon) on purchase of a particular amount which gives them a chance to win breath taking prizes.
Branding opportunities presented by JSF are unprecedented, it is not only a retail festival, but also a family festival with a large focus on Deals & Discounts, lucky draws, 360° promotions, decoration, daily entertainment shows that have hardly been seen before  and would be  a surprise coming their way.

JSF brings in a parade of events. These events lift up the  festive experiences, in the month long cultural and shopping bonanza you would get to witness special Events like Fashion Show, Golf, Horse Polo, Hasya Kavi Sammelan, Ghazal Night, Comedy Night, Dandiya Mahotsav, Diwali Carnival , host of celebrity visits, special invitees that will  also lend a grandeur to the event.

Through in this festival more footfall is expected in the market, boosting shopping that will benefit not only the participating associations and markets but the business community of Jaipur and ancillary industries. Strategic tie ups with major bazaars and malls of Jaipur under JSF umbrella shall create integrated marketing opportunities for the clients. The professional umbrella will structure footfalls by unique discount schemes with lots of cross promotion schemes and a mega raffle, besides cultural events throughout the duration of the festival.

Tags Rajasthan Patrika Jaipur Shopping Festival JSF

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3