Top Story


Home >> Media – Print >> Article

Pass Pass to launch youth oriented promotional activities

Font Size   16
Pass Pass to launch youth oriented promotional activities

DS Foods is putting the final touches to a series of youth-oriented promotional activities, much on the lines of colas, chocolates and other FMCGs targeted at the teenage consumer.

The first in the series is the Rs 14-lakh promotion to coincide with Valentine's Day, a much sought-after marketing tool used to the hilt by youth brands. The Rs 75-crore foods and beverages company of the DS Group has entered into an alliance with and the promotion offers a `dream date' with celebrities. `Date-a-celeb', as the promotion is titled, enables `lucky dreamers' across five cities to date celebrities of their choice.

The forthcoming Valentine promotion is the first of its kind for the Pass Pass brand. The objective is to establish a strong association for the Pass Pass brand with the youth. Another objective of the exercise is to do away with the perception that Pass Pass was a tobacco-based product.

The company is also organising a series of on-ground activities associated with teenagers. The activities will involve promotions at pubs, schools and family entertainment centres at metros and mini metros.

Source: Business Line


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3