Top Story


Home >> Media – Print >> Article

Overview of chocolate advertising on print in Jan-Nov 2007: AdEx study

Font Size   16
Overview of chocolate advertising on print in Jan-Nov 2007: AdEx study

Chocolate advertising on print saw a colossal growth of 134 per cent in Jan-Nov 2007 over Jan-Nov 2006. Maximum advertising of chocolates was seen during the fourth quarter of 2005, 2006 and 2007. While 26 per cent advertising was observed on magazines during Jan-Nov 2007, high advertising was also noticed on general interest newspapers and women-based magazines.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.