Top Story


Home >> Media – Print >> Article

Outlook encourages agencies, corporates, media to ‘Speak Out’

Font Size   16
Outlook encourages agencies, corporates, media to ‘Speak Out’

Outlook has come up with a contest, titled 'Speak Out', for advertising agencies, corporate and media fraternity. The month-long contest, which kicks off on February 1, would help Outlook promote it's 'on your face attitude' type of journalism and the bold and aggressive magazine that it is.

Outlook through the contest invites 'non-creative minds' to come out with sharp, witty, thought-provoking one-liners on subjects like politics, politicians, corruption, scams, social issues, civic sense, environment or any subject that responsible citizens feel should be highlighted.

Suresh Selvaraj, Vice-President, Outlook Group, said, "The very role of media by itself is to speak out. Within the media fraternity, there are sporadic instances of raising voices on social issues, but such instances are not taken far and wide. This contest is a wake-up call to the fraternity to stand up and voice their opinion. The reason why it is restricted to media users is to make the stake-holders understand the very purpose of the medium and also to provide a platform for their thoughts. Social messages need not flow from a typical creative person of an agency. Anyone with a concern and little thought can have a spark. It will also make them realise the power of media on such causes. By and large, the fraternity is passive and this contest would act as a catalyst."

The promotional plans would largely involve BTL activities like B2B portals, magazines, direct mailers, BRE inserts, and posters. The Group also has plans to use FM radio to create a buzz. Outlook has plans to come out with around 3,000 posters in five cities. It also plans to have 6,000-7,000 direct mailers and a similar number of BRE inserts.

The first prize is a cash reward of Rs 1 lakh, second prize is Rs 50,000 and third prize is Rs 25,000, in addition to the 'Speak Out Trophy'. The three best one-liners will also be used as T-shirts messages and would be given as free gifts for subscription promotions for Outlook.

The campaign revolves round the Golden Pencil concept designed by Outlook's creative agency Arms Crestra, Delhi.


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised