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Oriflame India to expand its reach beyond metros

28-November-2001
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Oriflame India to expand its reach beyond metros

With sales saturating in the metros, direct selling companies are now spreading beyond the metros. Oriflame India plans to expand its reach to untapped markets in the country. It plans to add six new branches.

The newly formed State of Chattisgarh will be one of the six new centres on the cards of the direct selling company. So far the company had relied on the 14 service centres. But now it plans to expand its base and set up six new branches. If they are successful, then the company will set up more branches.

The company which had recently introduced courier pick-up points in 20 locations through a tie-up with third party courier companies like Elbee, to help their distributors place and pick orders on a pre-determined date and time, proposes to increase them to 24 by December-end. By next year, it plans to have 134 such pick-up points.

In a bid to bring in new products to its catalogue, Oriflame plans launching one in every second month. Next year the company will be coming out with 70 new products.

Oriflame India, which closed the year 2000 with a turnover of Rs 100 crore, proposes to close 2001 around the same figure and is targeting an increase of 28 per cent for 2002.

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