Top Story

e4m_logo.png

Home >> Media – Print >> Article

Onam spurs Print advertising by 75% in Kerala, says AdEx study

20-September-2004
Font Size   16
Onam spurs Print advertising by 75% in Kerala, says AdEx study

Onam – the biggest festival in Kerala -- has spurred Print advertising by a whopping 75 per cent in August, compared to January 2004. According to the study, the retail sector had the maximum advertisers – 60 per cent of them aimed at sales promotion. LG and Samsung were the most prominent in the squad.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds