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NRS 2005 – scoreboard for dailies and magazines

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NRS 2005 – scoreboard for dailies and magazines

If there is unanimous leadership in readership, it is from Dainik Jagran. The publication tops readership among dailies across all languages. Playing in the same field, according to NRS 2005, is India Today, which beat Saras Salil to be on the numero uno slot as far as magazine readership is concerned.

Before beginning with the top ten dailies, it is worth noticing that Malayalam publications are not included in these findings. The data that NRS has presently released is only the first set and is scheduled to release the rest after four weeks.

Top Ten Dailies

Coming back to the scene of dailies now, Dainik Jagran has hit the highest ever readership figure of 21,123,000. In the last readership survey, this figure was 14,982,000 and the publication was on the second position. Commenting on this year, Shailesh Gupta said, “It feels simply fantastic. This is a great achievement and the people – right from brand building, distribution and content – all are responsible for this!”

The second in line is Dainik Bhaskar. The Hindi daily has seen a readership increase moving from 15,709,000 to 17,373,000 this year. “What is heartening is that the growth for us comes from the urban populace, the ratio is 65:35 in favour of urban. If you notice this is not the case with publications like Jagran, which indicate a 50:50 urban rural growth ratio. Besides, we must not forget that in circulation, we are the largest,” said Sanjeev Kotnala, Sr GM, Brand and Strategy, Dainik Bhaskar.

Eenadu has jumped one slot up to occupy the third position in NRS 2005. The publication has grown from 9,458,000 to 11,349,000. Moving four places upwards from the last survey is Hindustan, which too has grown in readership (from 7,899,000 to 10,538,000). Amar Ujala has moved one place up to be on the number fifth seat. The present readership is 10,378,000 in comparison to NRS 2003’s 8,640,000.

Daily Thanthi and Lokmat take the sixth and seventh positions respectively. For Daily Thanthi, this is quite a fall from the third slot it was in the last survey. The publication has shown a dip from 10,094,000 to 9,370,000. As for Lokmat, the publication has moved one slot up, increasing from 7,867,000 readership-mark to 8,821,000. The eighth slot is taken by Rajasthan Patrika, which too has shown an increase from 7,353,000 in NRS 2003 to 86,28,000.

The Times of India readership throws the same trend. The only English daily to be in the top ten has jumped one block up to be on the ninth spot, registering an increase from 7,419,000 to 8,064,000. “In the last few years, we are consistently working at opening more markets and consolidating our presence in the current markets. Our circulation is also doing very well. This growth recognises the consistent efforts and doesn’t come as any surprise,” said Rahul Kansal, Brand Director, The Times of India.

Bengali daily Anand Bazar Patrika claimed the tenth spot, moving up three places from the last NRS round. The publication is now at 7,210,000 from the 6,092,000 in NRS 2003.

Top Ten Magazines

India Today (Hindi) has the highest readership among all magazines. The growth that it has shown in comparison to NRS 2003 is also remarkable moving from 5,900,000 to 10,698,000. Saras Salil, the number two player, has grown as well to be at a 10,554,000 from the 9,385,000.

India Today (English) is on the third spot registering an increase from its 4,194,000 to 6,254,000. The fourth in the line is Kungumum, which has thrown a rather drastic increase from the 7,65,000 readership figure and the 81st rank last survey to be at the number four position in 2005 with a readership figure of 5,571,000. Kumudam has moved up multiple paces as well taking the number fifth spot in 2005 from the fifteenth positioning of 2003, readership increasing to 4,661,000 from 2,887,000.

The number sixth player is Sarita, which too sees a readership increase from 3,423,000 to 4,182,000. Grihashobha (Hindi), has lost some ground (from 5,414,000 to 4,107,000) and takes the number seventh slot. Swati SVP is again one of the magazines that have seen a substantial jump in positioning, coming on the eighth slot from the nineteenth garnering a readership of 3,953,000 in NRS 2005.

Meri Saheli, on the ninth spot, has seen a dip, moving to 2,797,000 from the 4,266,000 and Ananda Vikatan has rocketed from the 31st seat to be the tenth player at a readership figure of 2,741,000 from the 1,689,000.


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